Discerning Technologist discusses trends in banking, marketing, analytics, financial applications, brand development, web design, and user experience.
About The Author
Bradley Leimer leads digital channel strategy for Northern California-based Mechanics Bank. His focus is on developing and integrating technology applications and partnerships geared toward improving the client experience and profitability of digital channels. He brings additional perspective from leading marketing and technology efforts within the bank and credit union industry and from a decade driving database marketing and analytic programs for more than 6,500 national, regional, and community bank clients.
Bradley writes and speaks about banking and technology trends, and advises startups in the financial and payments space. He has a BS in Business Administration from the Haas School of Business at the University of California, Berkeley.
Chances are pretty good you’ll find him on Twitter.
Message For My Readers
I play in these interesting spaces between technology and marketing. I work to evangelize bank 3.0 and engagement banking strategies, which can be best described as a marketing, sales, and service model that deploys technology to achieve both customer intimacy and scale. A critical component of these efforts is understanding customer behavior and predicting where that behavior is moving and how it will eventually impact your evolving business model.
You need to act as a catalyst to help lead the adaptation to rapidly changing environments. To drive organizational agility, you need to foster curiosity, critical debate, a cycle of test and learn, and the occasional corporate rebellion. Whether in the form of a lab, a sandbox, or an incubator, you need to create space where innovation can thrive, where failure is analyzed, and iterative improvements can be achieved.
We don’t design or learn in a box. I am continually learning from (and hopefully contributing to) the growing community of fintech innovators and disruptors.
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