Brett King’s Movenbank Closes Initial Round; Launches Monster Promo Video


From American Banker (Aug 9, 2012)

The much-talked-about mobile financial services start-up Movenbank has finished its initial round of fundraising.

The $2.4 million seed investment round was funded by the company’s founders, along with Anthemis Group in London; Raptor Ventures in Boston; Kevin Plank, the founder and chief executive of Under Armour; and a syndicate of Singaporean investors.

“Our investors believe, as we do, that mobile banking and payments have the opportunity to fundamentally change the everyday retail banking model,” Brett King, Movenbank’s chief executive and one of Bank Technology News’ 11 Innovators of the Year for 2012, says in a press release.

Movenbank will use the money to make hires and to develop CRED, a “credibility score” that combines traditional credit data with social media information to determine a customer’s creditworthiness and “financial wellness.”

Movenbank has also unveiled a promotional video parodying the traditional bank as a man-eating alien. The company has yet to launch its mobile bank. King, a fixture on the conference circuit, attacks the business model of traditional retail banks in his 2010 book “Bank 2.0.”

———-

What do you think of the promo video? Will this be the right way to introduce Movenbank to the masses, through CRED? Or should they focus on the tech as the biggest part of how Movenbank deliver a better banking experience?

Chime in. Exciting times for Brett, Scott, and the team. Continued success gentlemen. We eagerly await the alpha launch.

Update: Here’s an interview with Brett King on thefinancialbrand : http://thefinancialbrand.com/24733/social-media-credit-score/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s