Stop Blocking, Start Embracing the Social Enterprise


The recent Dreamforce conference in San Francisco focused on the rise of the ‘social enterprise.’

We can loosely define the social enterprise as the democratization of business processes through technology channels that remove barriers for engaging communication by flattening organizational levels, enhance the sharing of innovation and ideas and increase opportunities for enriched connections among employees, customers and inter-related groups.

By leveraging the social model, the banking industry has the potential for a dynamic period of innovation, and an even chance of remaining relevant to our customers — and employees — as they gain control of the conversation.

During the conference keynote, Salesforce.com’s CEO, Marc Benioff drew a comparison between the social powered revolutions we saw during the Arab Spring and the evolution within the business world. Though Salesforce is recognized for innovation in cloud computing and customer relationship management, the company’s deliberate pivot to embrace social technologies as integral to their business model is significant for the banking industry, which has historically been less than accommodating toward new technologies.

Read the full post on American Banker’s BankThink.

If you cannot access the link, or if it requires a subscription, please email me at bleimer@me.com and I will send you the story directly.

What do you think?

You can follow me on Twitter, connect on LinkedIn, and add me to your circles on Google+.

Additional Media featuring @leimer
Friends With Benefits (Bank Technology News)
Bankers, Pay Attention to Google+ (American Banker Bank Think)
Smart Phones Alter Banking Landscape (ABA Banking Journal)
Dickens' Spirits Speak on Tech Spending (American Banker Bank Think)
A 'Hunch' That Could Yield Useful Marketing Lessons (American Banker Bank Think) 
How to Get Started in Social Media (American Banker)
5 Social Media Best Practices (Information Week Financial Services)
Social Media Best Practices (Adobe Experience Delivers)
"The Deer Have Guns" (American Banker)
Citi, USAA Execs Share Social Media Best Practices (Bank Systems & Technology)
Reviewed: Bank 2.0
Celent Banking Innovation and Insight Day Recap 
Celent Event Photos 
Celent Innovation & Insight Day - Social Media Panel 

3 thoughts on “Stop Blocking, Start Embracing the Social Enterprise

  1. The essential is that unlike past treatments, the tinnitus is not being masked and not being hidden.

    For more information, just visit Tinnitus Cure Revealed dot
    Info. 3 inches, which makes it the largest known beetle species
    in the Amazon.

  2. I all the time used to study paragraph in news papers but now as I am a
    user of web therefore from now I am using net for articles, thanks to web.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s