Stop Blocking, Start Embracing the Social Enterprise

The recent Dreamforce conference in San Francisco focused on the rise of the ‘social enterprise.’

We can loosely define the social enterprise as the democratization of business processes through technology channels that remove barriers for engaging communication by flattening organizational levels, enhance the sharing of innovation and ideas and increase opportunities for enriched connections among employees, customers and inter-related groups.

By leveraging the social model, the banking industry has the potential for a dynamic period of innovation, and an even chance of remaining relevant to our customers — and employees — as they gain control of the conversation.

During the conference keynote,’s CEO, Marc Benioff drew a comparison between the social powered revolutions we saw during the Arab Spring and the evolution within the business world. Though Salesforce is recognized for innovation in cloud computing and customer relationship management, the company’s deliberate pivot to embrace social technologies as integral to their business model is significant for the banking industry, which has historically been less than accommodating toward new technologies.

Read the full post on American Banker’s BankThink.

If you cannot access the link, or if it requires a subscription, please email me at and I will send you the story directly.

What do you think?

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Additional Media featuring @leimer
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Bankers, Pay Attention to Google+ (American Banker Bank Think)
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Dickens' Spirits Speak on Tech Spending (American Banker Bank Think)
A 'Hunch' That Could Yield Useful Marketing Lessons (American Banker Bank Think) 
How to Get Started in Social Media (American Banker)
5 Social Media Best Practices (Information Week Financial Services)
Social Media Best Practices (Adobe Experience Delivers)
"The Deer Have Guns" (American Banker)
Citi, USAA Execs Share Social Media Best Practices (Bank Systems & Technology)
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Celent Banking Innovation and Insight Day Recap 
Celent Event Photos 
Celent Innovation & Insight Day - Social Media Panel 

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